Think for a bit about your industry. Who are the industry leaders, and what do you think makes them industry leaders? There are probably several factors that made them industry leaders. Here are 9 that probably helped them become industry leaders:
How many of these factors do you also have?
Let’s take a closer look at these 9 factors.
First, notice, it takes time to become an industry leader. A newcomer isn’t going to quickly become an industry leader unless there’s little competition or unless they grow extremely fast in a short period of time.
Second, A company without clients isn’t going to become an industry leader. It takes a lot of proving yourself in your industry to become a true leader, and the way you can do that is by having a lot of clients back up your expertise.
Third, in order to become an industry leader, you can’t look like all the rest in your industry. You have to stand out, or else you’ll blend in. That’s where a USP comes in. What’s a USP? It’s your Unique Selling Point. What do you have that your competitors don’t? It may be the expertise you bring to the industry (such as only hiring people with at least 10 years of experience in the industry in a certain role), or it could be what you have created that innovates your industry.
Fourth, to become an industry leader, you have to know what your target market is looking for. Why do they need to go to a company that’s within your industry in the first place? Do they have a certain pain they need to help heal? Do they even know they need your industry, or do you have to reach them in a more creative way? Whatever problem it is, you need to show them that you understand their problem and have helped others like them get out of their situation (this is why the next factor is important).
Fifth, you not only need a lot of customers, but you also need great reviews, testimonials, and/or case studies from them. Why is that? You need social proof that your company is the one that can help your target market. It’s not enough to say you can help, people also need to see similar clients and how you helped them get out of their situation. The best way to do this is through case studies, where you actually showcase where they were when they found you and how you got them to where they are now.
Sixth, in order to become an industry leader, you need to go beyond your current clients. You have to be seen and recognized by the media (and you can showcase that on your social media accounts and website as well). You can be good without media recognition, but you can’t really be an industry leader without it. Having unbiased publicity is key to growth.
Seventh, you have to have great search engine rankings to be an industry leader. If people can’t type in key phrases and find you on search engines, then you couldn’t easily be found online. Without this important step, you can’t easily be an industry leader.
Eighth, your website and social media accounts also need to be excellent and up-to-date in order to be an industry leader. If either of these is sub-par, please consider improving them. They are key to your success as a business, whether you are aiming to be an industry leader or just a leader in your region for your industry.
Lastly, you need to be a thought leader in your industry to be considered an industry leader. Wherever the conversation is about your specific industry, you need to be there, leading the conversation.
These 9 factors are key to make any business an industry leader, no matter the industry. Sure, there may be some differentiating factors if you are B2B or B2C, and the number of reviews needed may differ based on your industry. If you need help with your Marketing and web presence and want to be on your way to being an industry leader, please visit thesmartcustomergenerationsystem.com to get your Intro Call (as well as to hear more of our podcast episodes about growing your business through The SMART Customer Generation System method).
The SMART Systems Quick Tips Podcast is a production of FaithVenture Media. In this podcast, we offer quick tips for service-based businesses to implement The SMART Systems in their business. You can listen to the podcast anywhere you listen to podcasts.